Bespoke Branding Within a Luxury Automotive Interior

Project Overview

This project involved integrating a client’s existing brand pattern into the interior of a luxury Bentley. The pattern, originally developed for printed brand collateral, was adapted into a permanent interior feature while preserving the integrity and finish of the surrounding materials.

Technical Considerations

Automotive interior components involve complex geometries and premium materials, requiring high levels of precision and repeatability. The brand pattern needed to be reproduced with consistent definition across curved surfaces, with controlled depth and alignment to ensure seamless integration into the interior environment.

Process

Fimark used advanced multi-axis laser engraving to transfer the two-dimensional brand pattern onto the interior surface. Laser parameters were carefully calibrated to control depth, profile and edge clarity, allowing the pattern to be engraved accurately across complex contours without distortion or material damage.

Outcome

The completed engraving delivers a clean, precise and durable finish that integrates naturally with the vehicle interior. The branding detail is subtle yet clearly defined, providing a permanent expression of the client’s identity within a luxury automotive setting.

Fimark Capabilities

Fimark delivers bespoke surface finishes through a range of advanced engineering processes, including laser engraving and precision marking. Designs, logos and textures can be embedded directly into components, or used to create fully customised finishes. Each project is engineered to meet specific aesthetic, functional and durability requirements.